Michelle Baeza
Business Transformation Consultant
Over the past 30 years, I’ve crafted an impressive career in the business world, excelling as a sales and marketing strategist, master negotiator, and expert in building winning teams and strategic relationships. From navigating corporate landscapes to driving success in mergers and acquisitions (M&A), I’ve developed a unique set of skills to help businesses grow, thrive, and make a powerful impact when it’s time to exit. As a single mom who’s juggled a dynamic career with raising a family, I bring unmatched resilience, innovative thinking, and a relentless drive to turn ambitious visions into real-world success stories.
I’m all about creating meaningful connections and designing strategies that empower businesses to reach their highest potential. My passion lies in working with small and medium-sized enterprises (SMEs) to boost profitability, optimize operations, and attract the right buyers with compelling value propositions. By leading teams with purpose and building strategic partnerships, I make sure every growth plan is both effective and sustainable. Whether it’s closing major deals, developing market-leading strategies, or aligning teams to achieve big goals, I focus on results that drive long-term impact.
Beyond the boardroom, I embrace life with enthusiasm and curiosity. My kids are my greatest inspiration, and I find balance through yoga, gardening, and adventures in nature. I’m constantly exploring new ideas, cooking up plant-based meals, and immersing myself in the world of upcycling. Living with intention and bringing energy and passion into everything I do, I aim to inspire both in business and in life.
Experience That Drives Results
My career is built on the foundation of:
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30+ Years in Business Development: Deep expertise in multi-level distribution, strategic sales, and operational execution.
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Channel Sales Mastery: I’ve led countless successful product launches, grown market share, and developed strategies that yield measurable revenue growth.
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M&A Expertise: Guiding businesses through the process of preparing for sale, negotiating with buyers, and securing the best outcomes.
What makes me different? I don’t just create plans—I turn them into reality, working alongside you to drive meaningful and measurable results.
Superpower Skills That Make a Difference
Superpower: Translating complex strategies into actionable, step-by-step plans that drive revenue and operational efficiency.
Impact: I help your business grow with clarity and purpose, aligning every aspect of your operations with your long-term vision.
Strategic Growth & Execution
Superpower: Navigating high-stakes negotiations with precision, while maintaining strong, trust-based relationships.
Impact: I understand the art and science of negotiation, positioning your business to get the best deals and partnerships possible.
Masterful Negotiation & Relationship Building
Superpower: Preparing your business for sale, building the kind of value that potential buyers can’t ignore.
Impact: From optimizing financials to ensuring buyer readiness, I guide you through the entire M&A process, so you’re set up for success when it’s time to sell.
Business Valuation & Exit Planning
Superpower: Spotting bottlenecks, identifying growth opportunities, and implementing creative solutions.
Impact: I don’t just solve problems—I do it in a way that adds long-term value, ensuring your business can scale and adapt to future challenges.
Visionary Problem Solving
How I Can Help You
Boost Your Profitability
Problem: Struggling with tight margins and inconsistent revenue?
Solution: I analyze your financials and identify opportunities to increase your bottom line. From streamlining operations to uncovering new revenue streams, I implement strategies that drive measurable, sustainable growth.
Prepare Your Business for a Successful Exit
Problem: Worried that your business won’t fetch the value you deserve when it’s time to sell?
Solution: I guide you through every step of the exit planning process, from optimizing your key metrics to building a compelling narrative for buyers. We’ll set your business up to attract top-tier offers and maximize your return.
Master Channel Sales and Market Strategy
Problem: Finding it hard to navigate the complexities of multi-level distribution and market competition?
Solution: With deep expertise in channel sales, I craft strategies that expand your market reach, enhance your product positioning, and outmaneuver the competition—all while increasing your market share and sales efficiency.
Operational Excellence and Efficiency
Problem: Feeling overwhelmed by inefficiencies or bottlenecks in your business processes?
Solution: I dive deep into your operations to streamline workflows, eliminate redundancies, and create systems that work for you, not against you. The result? Higher productivity and a more scalable, efficient business.
Strategic Vision and Execution
Problem: Struggling to turn big ideas into actionable plans that deliver results?
Solution: I translate your strategic vision into practical, step-by-step execution plans that keep your team aligned and on track. With a focus on clear communication and measurable outcomes, I make sure your vision becomes a reality.
High-Impact Negotiation and Conflict Resolution
Problem: Facing tough negotiations or unresolved conflicts that threaten your business’s progress?
Solution: I leverage my negotiation expertise to secure win-win deals and resolve conflicts swiftly and effectively. My ability to see both sides of a situation ensures outcomes that are beneficial and sustainable.
Why Work With Me?
I believe in integrity, collaboration, and empowerment. My goal is to guide you through the business world with strategies rooted in experience and fueled by passion. Whether we’re fine-tuning your operations or negotiating a complex deal, I’m here to make sure you’re equipped for every step of the journey.
Words from Clients
"Michelle is a powerhouse when it comes to turning vision into reality. She helped us navigate complex channel sales strategies, align our operations with market demand, and significantly boost our bottom line. Her ability to translate big-picture ideas into step-by-step plans is unmatched. Plus, she brings a level of integrity and enthusiasm that makes working with her a true pleasure. Thanks to Michelle, our company is thriving, and we’re better positioned for long-term growth."
— Sarah M., Founder
"Michelle’s expertise in negotiation and business development is second to none. When we needed to secure high-stakes contracts and expand our distribution channels, she was instrumental in making it happen. Her strategic insights and genuine approach to relationship-building made all the difference. She also guided us through operational changes that improved our efficiency and profitability. Michelle doesn’t just consult—she becomes a vital part of your team and a champion for your success."
— David R., COO
"Working with Michelle was a complete game-changer for our company. We came to her with ambitious goals but no clear strategy for achieving them. Michelle quickly identified inefficiencies and implemented systems that not only increased our revenue but made our operations seamless and scalable. Her expertise in M&A was invaluable—she prepared us for a sale that far exceeded our expectations, ensuring we got maximum value. I highly recommend Michelle for any business looking to grow or prepare for a successful exit."
— James T., CEO
